Emily Ruane (@omg___itsemily), Fashion Market Writer

“In the past, I’ve used Aquaphor, Bio-Oil, and even drugstore Vaseline, but I switched to Egyptian Magic because it’s made with olive oil and royal jelly, and I wanted something without petroleum or mineral oil. It’s a solid substance, but as soon as it hits your skin it will blend right in. Add a little water and you’re in business. It’s expensive, but a little goes a long way.”